ATTENTION PLEASE: my work as a designer does not, necessarily, represent my personal political views, while working for a digital and physical fundraising event based organization of this nature, I am first and foremost a professional that serves the creative industry.*

Annie’s List is an important Texan organization which advocates for women’s rights such as equal pay for equal work, sexual harassment in the workplace, prevention of sexual violence against women and children.

My role as Art Director* at Annie’s List was to lead the creative department, working closely with team members and outside vendors and project managers to create and develop the brand voice, look and feel of all visual material that represented the organization. Our team was directly responsible for the generation of millions of dollars in fundraising, through both physical and virtual fundraising campaigns and events, and helped elect 100s of women to seats of power in local and National political races. This work covered a wide gamut of platforms and media, including digital, print, social, web, and worked closely with the UX team to build out assets at scale across the many platforms that Annie’s List remains active.

Campaign badges

Event signage

San Antonio dinner event with presidential candidate Julián Castro and New Mexico Governor Michelle Lujan Grisham.

Texas State Senator dinner event with Sylvia Rodriguez Garcia, Spring 2019, Austin, TX.

RGB official screening at Alamo Drafthouse Mueller, Austin, TX. With the presence of Roe V. Wade attorney and former State Representative Sarah Weddington.

Cecile Richards event branding

Cecile Richards, 2012 Time magazine's 100 Most Influential People in the World, author of the New York bestseller “Make Trouble,” Dallas luncheon, Fall, 2018.

Landing page for Cecile Richards, one of Time magazine's 100 Most Influential People in the World, author of the New York bestseller Make Trouble, Dallas luncheon, Fall, 2018.

Client: Annie’s List
Location: Austin, Texas
Sector: Non-Profit, online and event Fundraising, NGO
Keywords: Digital, web design, video editing, print design, print production, swag, signage, template design, project management
In-house design, 2018 - 2021